Index
001  /  Studio
Based
Monroe, Wisconsin
Practice
Local SEO & Web Design

Local SEO & websites for Southern Wisconsin trades.

A one-person studio in Monroe, WI. Google Business Profile work, citations, and contractor websites built to bring in real calls. No agency overhead, no twelve-month contracts, no fluff.

002Capabilities

Three things, done well, for trades businesses we know.

Plumbers, HVAC, electricians, concrete, fencing, roofers, junk removal, excavation. That's the bench. Anything else, I'll point you to someone better suited.

  • 01 / Search

    Local SEO & Google Business Profile

    Profile setup and ongoing optimization, citation building across the directories that matter, on-page work, and a review system that asks your customers at the right moment. Built to win the map pack in your service area.

  • 02 / Web

    Contractor websites

    Five-page sites for trades businesses: home, about, two services, contact. Fast, mobile-first, and structured so Google trusts them. No bloated builders, no template tax.

  • 03 / Reporting

    Plain-English reporting

    A one-page monthly report. Calls from Google, website visits, where you rank, what changed. No 40-page PDF, no consultant jargon. You see the work, you see the result.

003Engagement

Three packages. Flat pricing. Cancel any time after 90 days.

Pick the one that fits the shop. The middle tier covers most.

Tier 01 / Get Found

For shops that aren't on Google yet.

Setup $750
Monthly $300

Get the basics right so locals can find you when they search.

  • Google Business Profile setup & optimization
  • Five-page website (home, about, two services, contact)
  • Citations on top 20 directories
  • Monthly plain-English report
  • Direct line to Hunter
Start with Get Found →
Tier 03 / Dominate

For shops that want to own their service area.

Setup $2,000
Monthly $800

Beat the competition, not just match them.

  • Everything in Get Calls
  • Competitor analysis & targeting
  • Google Ads management for high-intent search
  • Monthly strategy call
  • Priority support
Start with Dominate →

Not sure which tier? Send your current setup and I'll tell you straight. Sometimes Tier 01 is all you need. Get a recommendation.

Trades I work with: Plumbing · HVAC · Electrical · Concrete · Fencing · Roofing · Junk Removal · Excavation · Landscaping · Tree Service.

004Process

How an engagement works.

Three steps. No 47-page onboarding PDF.

  1. 01.  Audit

    Free Google audit, in plain English.

    Send your business name. I review your Google profile, your site, and 2–3 local competitors. You get a write-up that names what's broken and what's worth fixing. No deck, no pitch.

  2. 02.  Proposal

    If you want help, pick a tier.

    Flat-price proposal. No timesheets, no surprise invoices. Sign off and we start that week. The first 90 days set the foundation; after that, month-to-month.

  3. 03.  Reporting

    More calls, every month.

    I do the work. You get a one-page monthly report: calls, clicks, rankings, what changed. If the phone isn't ringing more, you walk.

005Principles

How this is different from the agency you've already tried.

Local, actually.

I live in Monroe. I know the difference between Janesville and Beloit customers. Not an agency in California pretending to specialize in Wisconsin.

You get me directly.

No account manager, no support ticket, no "let me loop in the team." Text or call, you get Hunter. Same day, usually same hour.

Flat, posted pricing.

You see the price before we start. No hourly billing. No retainer creep. What's on this page is what you pay.

No long-term lock-in.

Month-to-month after the first 90 days. If the phone isn't ringing more, you don't owe me another dime. I earn it every month.

Reports you can read.

One page. Calls from Google, website visits, where you rank. Not a 40-page PDF designed to hide what's actually happening.

Trades only.

Plumbers, HVAC, electricians, concrete, fencing, roofers, junk removal. That's it. Not also doing yoga studios. Your market is what I know.

006Practice

About.

"Watching too many solid trades businesses around here get sold on overpriced marketing. That's why this exists."

I'm Hunter. I live in Monroe, Wisconsin, and I run Badger Digital out of my home office. Just me. No junior hires, no overseas contractors, no sales team.

I narrowed down to one thing: help trades guys in Southern Wisconsin get more calls from Google. Plumbers, HVAC, electricians, concrete, fencing, roofers, junk removal. I know your market, I know your customers, and I know what actually moves the needle.

If you're bigger than a 10-truck operation, I'm probably not your guy, and I'll tell you that. If you want to see whether this is worth a conversation, I'll do a free Google audit of your business and a couple competitors. No deck, no pressure.

Hunter, Badger Digital
Based
Monroe, WI 53566
Practice
Trades businesses, Southern WI
Team
One. Hunter.
Contract
Month-to-month after 90 days
Response
Same day, usually same hour
007Coverage

Service area.

Monroe/Janesville/Beloit/Brodhead/Darlington/Platteville/New Glarus/Belleville/Evansville/Edgerton/Mineral Point/Dodgeville

Plus surrounding communities in Green, Rock, Lafayette, Iowa, and southern Dane County. If you're outside the region, I'll point you to someone I trust.

008Questions

Common questions.

01How do you get my trades business more calls from Google?

Three levers: a properly set up Google Business Profile, a website Google trusts, and real reviews coming in consistently. When someone searches "plumber near me" or "HVAC Janesville," those are the three things that decide whether you show up. I work on all three, every month.

02How long before I see more calls?

Google Business Profile wins usually show up in two to four weeks. Bigger ranking moves on competitive keywords take 60 to 90 days. Monthly reports show what's moving. No guessing.

03Do I have to sign a long-term contract?

No. After the first 90 days (which is what local SEO actually needs to start working), it's month-to-month. If the phone isn't ringing more, you walk.

04What cities do you cover?

Monroe, Janesville, Beloit, Brodhead, Darlington, Platteville, New Glarus, Belleville, Evansville, Edgerton, Mineral Point, Dodgeville, Madison, and everywhere in between. Green, Rock, Lafayette, Iowa, and southern Dane counties.

05I already have a website. Do I need a new one?

Not necessarily. If yours loads fast, works on a phone, and has services and contact info in the right spots, I can work with it. If it's slow, clunky, or missing the basics, the five-page site in Tier 01 is usually the cheapest path forward.

06I'm a one-truck operation. Worth it for me?

Yes, if you want more of the right calls. Local SEO works especially well for one-to-five-person shops because you don't need to dominate the state, just your service area. Most of my clients are exactly that size.

07Who am I actually working with?

Me. Hunter. Based in Monroe. Solo operator. You call or text, you get me. Not an account manager, not a call center in another state.

08What's in the free Google audit?

Your Google Business Profile (set up correctly, showing up), your website (load speed, mobile, ranking), and your top 2–3 local competitors (what they're doing that you aren't). Plain-English summary. No pitch, no obligation.

009Contact

Send your business name. I'll do the rest.

Free Google audit returned in 24–48 hours. Plain-English rundown of what's broken, what's working, and what's worth fixing. No deck, no five-email drip.

Based
Monroe, WI 53566
Hours
Mon–Fri, 9–5 CT

No spam. One reply, about your business. Your info doesn't go on a list.

Got it.

I'll run your audit in the next 24–48 hours and reply personally. Hunter